{"id":1003,"date":"2026-01-02T12:00:00","date_gmt":"2026-01-02T12:00:00","guid":{"rendered":"https:\/\/example.com\/?p=1003"},"modified":"2026-01-02T12:00:00","modified_gmt":"2026-01-02T12:00:00","slug":"technical-seo-audits-what-we-actually-check","status":"publish","type":"post","link":"https:\/\/kirkwood.im\/tmdev\/technical-seo-audits-what-we-actually-check\/","title":{"rendered":"Technical SEO audits: what we actually check"},"content":{"rendered":"<p>Audits are cheap. Useful audits are not. Here\u2019s how we approach a technical review without getting lost in vanity checks.<\/p>\n<h2>Start with crawlability and intent<\/h2>\n<p>If Google can\u2019t reliably crawl the right URLs, everything downstream is guesswork.<\/p>\n<h3>Robots and indexation<\/h3>\n<p>Look for accidental blocks, parameter traps, and duplicate archives.<\/p>\n<h3>Information architecture<\/h3>\n<p>We map intent to page types and check internal links actually support it.<\/p>\n<h2>Performance and Core Web Vitals<\/h2>\n<p>We prioritise fixes that move the needle: LCP images, render-blocking CSS, third-party scripts.<\/p>\n<h2>Tracking sanity<\/h2>\n<p>Clean GA4 + GSC setups save you from months of \u201cis this real?\u201d reporting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How we run a technical audit that\u2019s actionable, not just a spreadsheet.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[23,21,22],"class_list":["post-1003","post","type-post","status-publish","format-standard","hentry","category-insights","tag-performance","tag-seo","tag-wordpress"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/posts\/1003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/comments?post=1003"}],"version-history":[{"count":0,"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/posts\/1003\/revisions"}],"wp:attachment":[{"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/media?parent=1003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/categories?post=1003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/tags?post=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}