{"id":1349,"date":"2026-01-27T20:48:37","date_gmt":"2026-01-27T20:48:37","guid":{"rendered":"https:\/\/kirkwood.im\/tmdev\/?post_type=service&#038;p=1349"},"modified":"2026-01-27T21:08:05","modified_gmt":"2026-01-27T21:08:05","slug":"conversion-rate-optimisation","status":"publish","type":"service","link":"https:\/\/kirkwood.im\/tmdev\/services\/conversion-rate-optimisation\/","title":{"rendered":"Conversion Rate Optimisation"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Create a better user experience<\/h2>\n\n\n\n<p>Through boosting your conversion rate you can increase the profit your website generates. Through proven strategies I can potentially increase your online enquiries without you spending fortunes on generating more visitors. Don\u2019t get me wrong, CRO almost always works best alongside other services but providing you have an established online presence I&#8217;m confident efficiencies can be identified.<\/p>\n\n\n\n<p>The process involves me taking time to understand your target audience in order to learn what factors will influence their behaviour. I\u2019ll also check out your competition in case their are lessons we can quickly learn from other companies in your sector.<\/p>\n\n\n\n<p>The success of CRO is easily shown as it\u2019s virtually entirely trackable. I\u2019ll set benchmarks and then use tools to track the impact of any changes in detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Marketing Services<\/h2>\n\n\n    <section class=\"tm-related tm-related--tight no-head\" aria-label=\"Services\">\n  \n    \n      \n              <div class=\"cards-grid tm-related__grid\">\n                      <article class=\"card will-reveal post-1114 service type-service status-publish has-post-thumbnail hentry\">\n    <h3><a href=\"https:\/\/kirkwood.im\/tmdev\/services\/seo\/\">SEO<\/a><\/h3>\n  <p>Search engine optimisation solutions to ensure your website gets in front of potential customers at the point they are researching your products or services.<\/p>  <p><a class=\"more\" href=\"https:\/\/kirkwood.im\/tmdev\/services\/seo\/\">Learn more \u2192<\/a><\/p>\n<\/article>\n                      <article class=\"card will-reveal post-1323 service type-service status-publish has-post-thumbnail hentry\">\n    <h3><a href=\"https:\/\/kirkwood.im\/tmdev\/services\/local-seo\/\">Local SEO<\/a><\/h3>\n  <p>When someone searches for a service \u201cnear me\u201d or includes a town or city name, local SEO helps ensure your business is visible at the right moment.<\/p>  <p><a class=\"more\" href=\"https:\/\/kirkwood.im\/tmdev\/services\/local-seo\/\">Learn more \u2192<\/a><\/p>\n<\/article>\n                      <article class=\"card will-reveal post-1296 service type-service status-publish has-post-thumbnail hentry\">\n    <h3><a href=\"https:\/\/kirkwood.im\/tmdev\/services\/google-ads\/\">Google Ads<\/a><\/h3>\n  <p>Instantly build visibility on Google by bidding on target search terms and paying for clicks to your website.<\/p>  <p><a class=\"more\" href=\"https:\/\/kirkwood.im\/tmdev\/services\/google-ads\/\">Learn more \u2192<\/a><\/p>\n<\/article>\n                      <article class=\"card will-reveal post-1153 service type-service status-publish has-post-thumbnail hentry\">\n    <h3><a href=\"https:\/\/kirkwood.im\/tmdev\/services\/website-management\/\">Website Management<\/a><\/h3>\n  <p>Keep your website organised, current and running efficiently. From simple content updates through to performance updates and wider digital marketing strategies.<\/p>  <p><a class=\"more\" href=\"https:\/\/kirkwood.im\/tmdev\/services\/website-management\/\">Learn more \u2192<\/a><\/p>\n<\/article>\n                  <\/div>\n      \n    \n    <\/section>\n    \n\n\n  <section class=\"tm-cta\" aria-label=\"Call to action\">\n    <div class=\"wrap\">\n      <div class=\"cta-band tm-cta-inline\">\n        <div>\n          <strong>Want your site here next? Let\u2019s talk about what\u2019s possible.<\/strong>                  <\/div>\n        <div class=\"btn-row\">\n          <a href=\"https:\/\/kirkwood.im\/tmdev\/contact\/\" class=\"btn\">Book a call<\/a>          <a href=\"https:\/\/kirkwood.im\/tmdev\/case-studies\/\" class=\"btn btn-ghost\">See the work<\/a>        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n  \n\n\n\n<p>The point is to improve the user experience of anyone who enters your website. By taking time to understand who\u2019s visiting and what their requirements are we can make it as easy as possible for them to achieve their objective.<\/p>\n\n\n\n<p>Ensuring a great user experience is also an important part to building online visibility. A key area of search engine algorithms now revolve around how users interact with your website. Metrics such as bounce rates and time on site are growing organic ranking factors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Some Google Reviews&#8230;<\/h2>\n\n\n    <section class=\"reviews reviews--inline\" aria-label=\"Client reviews\">\n  \n        <div class=\"wrap\">\n    \n      \n              <div class=\"reviews-grid\">\n                                  <article class=\"review will-reveal\">\n              <header>\n                <span class=\"g-badge\">\n                  <svg aria-label=\"Google\" viewBox=\"0 0 24 24\" width=\"18\" height=\"18\">\n                    <path fill=\"#EA4335\" d=\"M12 10.2v3.9h5.5c-.2 1.3-1.5 3.9-5.5 3.9-3.3 0-6-2.7-6-6s2.7-6 6-6c1.9 0 3.1.8 3.9 1.5l2.6-2.5C17.4 3.3 15.1 2 12 2 6.5 2 2 6.5 2 12s4.5 10 10 10c5.8 0 9.6-4.1 9.6-9.8 0-.7-.1-1.2-.2-1.7H12z\"\/>\n                    <path fill=\"#34A853\" d=\"M3.2 7.6l3.2 2.4C7.3 7.8 9.4 6.2 12 6.2c1.9 0 3.1.8 3.9 1.5l2.6-2.5C17.4 3.3 15.1 2 12 2 8.1 2 4.7 4.2 3.2 7.6z\"\/>\n                    <path fill=\"#FBBC05\" d=\"M12 22c3 0 5.5-1 7.4-2.7l-3.4-2.6c-.9.6-2.1 1-4 1-3.3 0-6-2.7-6-6 0-.6.1-1.1.3-1.6l-3.3-2.5C2.4 9 2 10.5 2 12c0 5.5 4.5 10 10 10z\"\/>\n                    <path fill=\"#4285F4\" d=\"M21.6 12.2c0-.7-.1-1.2-.2-1.7H12v3.9h5.5c-.3 1.5-1.5 2.8-3 3.6l3.4 2.6c2-1.8 3.1-4.5 3.1-7.4z\"\/>\n                  <\/svg>\n                  Google Review                <\/span>\n                <span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span>\n              <\/header>\n              <div class=\"body\">\n                <p>\u201cWe\u2019ve worked with Tall Marketing over the past year on our Digital marketing&#039;s and it\u2019s been an absolute pleasure. We get clear monthly data and reports so we can make informed decisions on strategy. George is a very easy person to work with, professional and so accommodating. Can\u2019t recommend enough!\u201d<\/p>                <p class=\"who\">\u2014 Lisa Joyce<\/p>              <\/div>\n            <\/article>\n                                  <article class=\"review will-reveal\">\n              <header>\n                <span class=\"g-badge\">\n                  <svg aria-label=\"Google\" viewBox=\"0 0 24 24\" width=\"18\" height=\"18\">\n                    <path fill=\"#EA4335\" d=\"M12 10.2v3.9h5.5c-.2 1.3-1.5 3.9-5.5 3.9-3.3 0-6-2.7-6-6s2.7-6 6-6c1.9 0 3.1.8 3.9 1.5l2.6-2.5C17.4 3.3 15.1 2 12 2 6.5 2 2 6.5 2 12s4.5 10 10 10c5.8 0 9.6-4.1 9.6-9.8 0-.7-.1-1.2-.2-1.7H12z\"\/>\n                    <path fill=\"#34A853\" d=\"M3.2 7.6l3.2 2.4C7.3 7.8 9.4 6.2 12 6.2c1.9 0 3.1.8 3.9 1.5l2.6-2.5C17.4 3.3 15.1 2 12 2 8.1 2 4.7 4.2 3.2 7.6z\"\/>\n                    <path fill=\"#FBBC05\" d=\"M12 22c3 0 5.5-1 7.4-2.7l-3.4-2.6c-.9.6-2.1 1-4 1-3.3 0-6-2.7-6-6 0-.6.1-1.1.3-1.6l-3.3-2.5C2.4 9 2 10.5 2 12c0 5.5 4.5 10 10 10z\"\/>\n                    <path fill=\"#4285F4\" d=\"M21.6 12.2c0-.7-.1-1.2-.2-1.7H12v3.9h5.5c-.3 1.5-1.5 2.8-3 3.6l3.4 2.6c2-1.8 3.1-4.5 3.1-7.4z\"\/>\n                  <\/svg>\n                  Google Review                <\/span>\n                <span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span>\n              <\/header>\n              <div class=\"body\">\n                <p>\u201cI have worked with George at Tall Marketing on many different projects. These projects have included PPC &amp; SEO campaigns. He provides a very thorough service, which includes extensive keywords research and a well thought out content strategy. I would highly recommend George for any Organic &amp; PPC campaigns. He will help you achieve results that stick.\r\n\u201d<\/p>                <p class=\"who\">\u2014 Natasha Abbas<\/p>              <\/div>\n            <\/article>\n                                  <article class=\"review will-reveal\">\n              <header>\n                <span class=\"g-badge\">\n                  <svg aria-label=\"Google\" viewBox=\"0 0 24 24\" width=\"18\" height=\"18\">\n                    <path fill=\"#EA4335\" d=\"M12 10.2v3.9h5.5c-.2 1.3-1.5 3.9-5.5 3.9-3.3 0-6-2.7-6-6s2.7-6 6-6c1.9 0 3.1.8 3.9 1.5l2.6-2.5C17.4 3.3 15.1 2 12 2 6.5 2 2 6.5 2 12s4.5 10 10 10c5.8 0 9.6-4.1 9.6-9.8 0-.7-.1-1.2-.2-1.7H12z\"\/>\n                    <path fill=\"#34A853\" d=\"M3.2 7.6l3.2 2.4C7.3 7.8 9.4 6.2 12 6.2c1.9 0 3.1.8 3.9 1.5l2.6-2.5C17.4 3.3 15.1 2 12 2 8.1 2 4.7 4.2 3.2 7.6z\"\/>\n                    <path fill=\"#FBBC05\" d=\"M12 22c3 0 5.5-1 7.4-2.7l-3.4-2.6c-.9.6-2.1 1-4 1-3.3 0-6-2.7-6-6 0-.6.1-1.1.3-1.6l-3.3-2.5C2.4 9 2 10.5 2 12c0 5.5 4.5 10 10 10z\"\/>\n                    <path fill=\"#4285F4\" d=\"M21.6 12.2c0-.7-.1-1.2-.2-1.7H12v3.9h5.5c-.3 1.5-1.5 2.8-3 3.6l3.4 2.6c2-1.8 3.1-4.5 3.1-7.4z\"\/>\n                  <\/svg>\n                  Client Review                <\/span>\n                <span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span>\n              <\/header>\n              <div class=\"body\">\n                <p>\u201cWe&#039;ve known George now for a few years and worked with him on various digital projects. His online marketing knowledge, as well as his reliability makes him ideal for our needs. We work in a fast paced environment and knowing George is available and responsive to our ideas and requests is worth a great deal.\u201d<\/p>                <p class=\"who\">\u2014 Ryan Wilson<\/p>              <\/div>\n            <\/article>\n                                  <article class=\"review will-reveal\">\n              <header>\n                <span class=\"g-badge\">\n                  <svg aria-label=\"Google\" viewBox=\"0 0 24 24\" width=\"18\" height=\"18\">\n                    <path fill=\"#EA4335\" d=\"M12 10.2v3.9h5.5c-.2 1.3-1.5 3.9-5.5 3.9-3.3 0-6-2.7-6-6s2.7-6 6-6c1.9 0 3.1.8 3.9 1.5l2.6-2.5C17.4 3.3 15.1 2 12 2 6.5 2 2 6.5 2 12s4.5 10 10 10c5.8 0 9.6-4.1 9.6-9.8 0-.7-.1-1.2-.2-1.7H12z\"\/>\n                    <path fill=\"#34A853\" d=\"M3.2 7.6l3.2 2.4C7.3 7.8 9.4 6.2 12 6.2c1.9 0 3.1.8 3.9 1.5l2.6-2.5C17.4 3.3 15.1 2 12 2 8.1 2 4.7 4.2 3.2 7.6z\"\/>\n                    <path fill=\"#FBBC05\" d=\"M12 22c3 0 5.5-1 7.4-2.7l-3.4-2.6c-.9.6-2.1 1-4 1-3.3 0-6-2.7-6-6 0-.6.1-1.1.3-1.6l-3.3-2.5C2.4 9 2 10.5 2 12c0 5.5 4.5 10 10 10z\"\/>\n                    <path fill=\"#4285F4\" d=\"M21.6 12.2c0-.7-.1-1.2-.2-1.7H12v3.9h5.5c-.3 1.5-1.5 2.8-3 3.6l3.4 2.6c2-1.8 3.1-4.5 3.1-7.4z\"\/>\n                  <\/svg>\n                  Google Review                <\/span>\n                <span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span>\n              <\/header>\n              <div class=\"body\">\n                <p>\u201cGeorge has taken complete control of our Google Ads strategy having previously managed it in house. His knowledge and experience has been a great addition to our marketing efforts. George\u2019s honest and friendly approach makes him easy to work with and he always makes himself available for any questions for advice. We wouldn\u2019t hesitate to recommend George to anyone looking to find a trusted and capable Google Ads partner. Rick - Ogden Transteel\u201d<\/p>                <p class=\"who\">\u2014 Rick Ogden<\/p>              <\/div>\n            <\/article>\n                                  <article class=\"review will-reveal\">\n              <header>\n                <span class=\"g-badge\">\n                  <svg aria-label=\"Google\" viewBox=\"0 0 24 24\" width=\"18\" height=\"18\">\n                    <path fill=\"#EA4335\" d=\"M12 10.2v3.9h5.5c-.2 1.3-1.5 3.9-5.5 3.9-3.3 0-6-2.7-6-6s2.7-6 6-6c1.9 0 3.1.8 3.9 1.5l2.6-2.5C17.4 3.3 15.1 2 12 2 6.5 2 2 6.5 2 12s4.5 10 10 10c5.8 0 9.6-4.1 9.6-9.8 0-.7-.1-1.2-.2-1.7H12z\"\/>\n                    <path fill=\"#34A853\" d=\"M3.2 7.6l3.2 2.4C7.3 7.8 9.4 6.2 12 6.2c1.9 0 3.1.8 3.9 1.5l2.6-2.5C17.4 3.3 15.1 2 12 2 8.1 2 4.7 4.2 3.2 7.6z\"\/>\n                    <path fill=\"#FBBC05\" d=\"M12 22c3 0 5.5-1 7.4-2.7l-3.4-2.6c-.9.6-2.1 1-4 1-3.3 0-6-2.7-6-6 0-.6.1-1.1.3-1.6l-3.3-2.5C2.4 9 2 10.5 2 12c0 5.5 4.5 10 10 10z\"\/>\n                    <path fill=\"#4285F4\" d=\"M21.6 12.2c0-.7-.1-1.2-.2-1.7H12v3.9h5.5c-.3 1.5-1.5 2.8-3 3.6l3.4 2.6c2-1.8 3.1-4.5 3.1-7.4z\"\/>\n                  <\/svg>\n                  Google Review                <\/span>\n                <span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span>\n              <\/header>\n              <div class=\"body\">\n                <p>\u201cGreat service, very experienced and knowledgeable, easy to work with and very reasonable priced in comparison to similar services I have been offered. A+ and I highly recommend.\r\n\u201d<\/p>                <p class=\"who\">\u2014 Paul Curwen<\/p>              <\/div>\n            <\/article>\n                                  <article class=\"review will-reveal\">\n              <header>\n                <span class=\"g-badge\">\n                  <svg aria-label=\"Google\" viewBox=\"0 0 24 24\" width=\"18\" height=\"18\">\n                    <path fill=\"#EA4335\" d=\"M12 10.2v3.9h5.5c-.2 1.3-1.5 3.9-5.5 3.9-3.3 0-6-2.7-6-6s2.7-6 6-6c1.9 0 3.1.8 3.9 1.5l2.6-2.5C17.4 3.3 15.1 2 12 2 6.5 2 2 6.5 2 12s4.5 10 10 10c5.8 0 9.6-4.1 9.6-9.8 0-.7-.1-1.2-.2-1.7H12z\"\/>\n                    <path fill=\"#34A853\" d=\"M3.2 7.6l3.2 2.4C7.3 7.8 9.4 6.2 12 6.2c1.9 0 3.1.8 3.9 1.5l2.6-2.5C17.4 3.3 15.1 2 12 2 8.1 2 4.7 4.2 3.2 7.6z\"\/>\n                    <path fill=\"#FBBC05\" d=\"M12 22c3 0 5.5-1 7.4-2.7l-3.4-2.6c-.9.6-2.1 1-4 1-3.3 0-6-2.7-6-6 0-.6.1-1.1.3-1.6l-3.3-2.5C2.4 9 2 10.5 2 12c0 5.5 4.5 10 10 10z\"\/>\n                    <path fill=\"#4285F4\" d=\"M21.6 12.2c0-.7-.1-1.2-.2-1.7H12v3.9h5.5c-.3 1.5-1.5 2.8-3 3.6l3.4 2.6c2-1.8 3.1-4.5 3.1-7.4z\"\/>\n                  <\/svg>\n                  Client Review                <\/span>\n                <span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span>\n              <\/header>\n              <div class=\"body\">\n                <p>\u201cI have worked with George on various websites and the SEO projects associated with them. He is a very knowledgeable and professional person who has given excellent advice along the way.\u201d<\/p>                <p class=\"who\">\u2014 Dale Burgess<\/p>              <\/div>\n            <\/article>\n                  <\/div>\n      \n        <\/div>\n    \n    <\/section>\n    \n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking for transparent, cost effective and proven search engine optimisation in Cumbria &#8211; you\u2019re in the right place.<\/p>\n","protected":false},"featured_media":1112,"menu_order":0,"template":"","class_list":["post-1349","service","type-service","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/service\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/types\/service"}],"version-history":[{"count":2,"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/service\/1349\/revisions"}],"predecessor-version":[{"id":1351,"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/service\/1349\/revisions\/1351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/media\/1112"}],"wp:attachment":[{"href":"https:\/\/kirkwood.im\/tmdev\/wp-json\/wp\/v2\/media?parent=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}